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About my Education, My Teaching Philosophy and Heritage of Teaching

About the Compositions Featured Below

Technical communication theories have a common theme of connecting people with information in a way that is accessible, understandable, and usable to them. This is similar to the idea of branding, which focuses on connecting people with a product or service that meets their needs and desires. In both situations, thoughtful design processes determine how a consumer will use the information or product and, therefore, how that information and product should be described so as to be immediately recognizable for its value. A great deal of research has provided evidence that usability is branding, that employees make an organization’s brand effective or not, and that social media is a powerful branding platform. These common themes are an outcome of technology changes over the past 20+ years.

My paper and presentation on The Role of Technical Communication in Creating a Great Brand outline branding concepts and how they connect to technical communications job roles and, therefore, how technical communicators can assume responsibility for driving quality and effective branding.

As an example of putting technical communication theories to practice, my Audience Analysis of a Local Organic Farm Website—Harris Family Farm provides the pre-build framework for developing the website. The analysis blends business feasibility and user analysis concepts to provide the project concept, problem statement, and vision statement; an understanding of potential audience resistance, beliefs and values, knowledge and needs, and attitudes and motivators; and strategies for reaching and engaging the audience, building ethos and authority, and educating and persuading.

The Role of Technical Communication in Creating a Great Brand

In the slider below are links to the following compositions, each introduced with a description.

 

  • The Role of Technical Communication in Creating a Great Brand - written for Technical Communication Theory to summarize how to connect people with information in a way that is accessible, understandable, and usable to them.

 

  • Audience Analysis of Local Organic Farm Website - written for Writing for Sustainability to understand the needs and knowledge of my audience in order to create strategies for building ethos and authority.  

  • Application to the Arkansas Civil War Sesquicentennial Grants Program on behalf of the Bryant Historical Society for refurbishing a Civil War historical marker - written for Grant Writing to tell the story of a civil war marker that is in need of refurbishing in order to gain empathy and funds from the audience.

  • Analysis of Conflict/Dialogue in a Simulated Negotiation - written for Conflict Analysis and Intervention and Language Theory to discuss how language was used to frame perspectives, express rights and power, set expectations and save/protect face, as well as to create a competitive tone and competitive reciprocity.

  • Interpretations of the Law: Who interprets the law and how is it interpreted? - written for Legal Writing and Analysis to summarize how language can be interrupted in many way by different individuals.

  • My Teaching Philosophy - written for Composition Theory as a reflection on myself, using theory in the classroom, my learning and my students’ learning, working with others, building positive relationships, and the styles and methods I might employ in teaching.

Jason W. Hogue | jhogue6@gmail.com | 501.915.3253

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