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About my Education, My Teaching Philosophy and Heritage of Teaching

About the Compositions Featured Below

Technical communication theories have a common theme of connecting people with information in a way that is accessible, understandable, and usable to them. This is similar to the idea of branding, which focuses on connecting people with a product or service that meets their needs and desires. In both situations, thoughtful design processes determine how a consumer will use the information or product and, therefore, how that information and product should be described so as to be immediately recognizable for its value. A great deal of research has provided evidence that usability is branding, that employees make an organization’s brand effective or not, and that social media is a powerful branding platform. These common themes are an outcome of technology changes over the past 20+ years.

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My paper and presentation on The Role of Technical Communication in Creating a Great Brand outline branding concepts and how they connect to technical communications job roles and, therefore, how technical communicators can assume responsibility for driving quality and effective branding.

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As an example of putting technical communication theories to practice, my Audience Analysis of a Local Organic Farm Website—Harris Family Farm provides the pre-build framework for developing the website. The analysis blends business feasibility and user analysis concepts to provide the project concept, problem statement, and vision statement; an understanding of potential audience resistance, beliefs and values, knowledge and needs, and attitudes and motivators; and strategies for reaching and engaging the audience, building ethos and authority, and educating and persuading.

The Role of Technical Communication in Creating a Great Brand

In the slider below are links to the following compositions, each introduced with a description.

 

  • The Role of Technical Communication in Creating a Great Brand - written for Technical Communication Theory to summarize how to connect people with information in a way that is accessible, understandable, and usable to them.

 

  • Audience Analysis of Local Organic Farm Website - written for Writing for Sustainability to understand the needs and knowledge of my audience in order to create strategies for building ethos and authority.  

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  • Application to the Arkansas Civil War Sesquicentennial Grants Program on behalf of the Bryant Historical Society for refurbishing a Civil War historical marker - written for Grant Writing to tell the story of a civil war marker that is in need of refurbishing in order to gain empathy and funds from the audience.

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  • Analysis of Conflict/Dialogue in a Simulated Negotiation - written for Conflict Analysis and Intervention and Language Theory to discuss how language was used to frame perspectives, express rights and power, set expectations and save/protect face, as well as to create a competitive tone and competitive reciprocity.

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  • Interpretations of the Law: Who interprets the law and how is it interpreted? - written for Legal Writing and Analysis to summarize how language can be interrupted in many way by different individuals.

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  • My Teaching Philosophy - written for Composition Theory as a reflection on myself, using theory in the classroom, my learning and my students’ learning, working with others, building positive relationships, and the styles and methods I might employ in teaching.

Jason W. Hogue | jhogue6@gmail.com | 501.915.3253

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